Breezegoindia

Changing Search Algorithms

In relation to search engines, algorithms refer to the process of determining the results of keyword searches. Whereas On line companies used to determine search results solely by keyword, today companies such as Google and Yahoo determine search results by a number of factors, and change their policies, procedures and search algorithms frequently. Web sites that are at the top of the rankings, but not managed will quickly be lost in the rankings. Web sites now must be maintained and modified as necessary to meet the changing search engine factors and to keep up with the ever-changing Web.